If there’s one page many websites have in common, it’s this one:
The “About” page.
It’s customarily front-and-center on each navigation menu. People can, and mostly do, click it right away. And if you’ve ever looked during your website stats, we substantially know usually how many people click by to your “About” page.
Given a popularity, it’s something we should put some genuine suspicion into. But a lot of people don’t – they usually chuck some text up and never refurbish it.
Don’t do that…
Instead, do this:
- Sit down
- Put on your meditative cap
- Write an overwhelming “About” page
Not certain what creates an “About” page awesome? That’s what this post is all about. I’m going to puncture into what we should discuss, and how we should plead it.
Information you unequivocally need to include:
The “About” page…it sounds so simple. Do we unequivocally usually babble about yourself and your website?
Eh…kind of. But it’s a bit some-more nuanced than that. You wish to also remonstrate your reader because they should review your site or buy your products.
You can do that by essay about…
What value we offer your readers
You competence be tempted to immediately launch into a story of your site….
But that’s unequivocally not a best approach.
The really initial thing we should residence is a value we or your site pierce to readers. You wish people to spin repeat visitors, and a quickest approach to do that is to tell them what’s in it for them.
Everyone is a small greedy during their core (and pretty so). Sure, they wish to hear about your good accomplishments and certification – yet usually after we residence what they get.
Note – this territory doesn’t have to be long. You should be means to promulgate your value in one or dual sentences. Then we can pierce on to a subsequent sections and give your readers a bit some-more feel for your character and background.
Look how Peep Laja and ConversionXL now showcase a value they offer. No violence around a brush – it’s a initial thing people will read.
But initial – remember to specify who your readers are
Before we do that, we should residence one some-more thing…
Who your aim readers indeed are.
When total with your value statement, this fast tells people if your site is a fit for them. These dual ideas can even be enclosed in a same statement:
For example, if we have a website targeted toward new parents, we could contend something like:
“Cool Parenting Site is a website dedicated to providing new relatives with information that creates their parenting lives easier”.
Readers will now know what to pattern and who a website is essay to.
Look how Derek Halpern defines his aim readers during Social Triggers by a questions they’re expected seeking themselves. Anyone who’s ever suspicion about those questions now knows that Social Triggers is a site targeted to their interests.
Give some certification about your site
Once we get your value tender out of a way, we can puncture into a story of your site. If you’re formulating a new site, we competence not have a lot to write about yet. You can cruise essay about a proclivity for formulating a site and how we intend it to be realized.
If your site is some-more established, we can puncture into some petrify details. You still wish to pronounce about a proclivity for formulating your site, yet we can also discuss ideas like:
- Notable milestones – what milestones has your site reached? Have we been around for X years? Published 1,000 posts? Sold XX products? These milestones build your repute and make readers trust we more.
- Any applicable trade statistics – on a identical note, do we have any critical trade statistics? Maybe X visitors per month. Or X daily readers. Or X amicable media followers. These assistance give your site amicable proof.
- Important mentions – have we been featured by a vital website or news organization? If so, we should unequivocally pronounce about that in this section. Again, it adds credit to your website.
The “About” page during Pat Flynn’s Smart Passive Income is a good instance of this. In usually a few paragraphs he shares a start story, his site’s initial date, and what creates Smart Passive Income unique.
Talk about yourself (just a bit):
You don’t need to only concentration on a site – it’s good to pierce in your possess certification and personality, generally if you’re a solitary voice behind a site. Depending on a concentration of your site, we could even cruise including this territory before we pronounce about a story of your site.
When we pronounce about yourself, we should:
- Reinforce your motivations for starting a site – pronounce about some some-more personal reasons for starting your site. No need to open adult like you’re during a therapist, yet people like to hear a bit of your personality.
- Showcase your experience – pronounce about your applicable skills and knowledge. Readers are some-more expected to trust your calm if they trust you’re qualified. These could be things like prior websites you’ve run, your pursuit history, or your education.
What not to do – list a garland of pointless contribution about yourself. It’s unequivocally good to showcase your personality, and a few crazy contribution can do that. But don’t go overboard and start listing, say, all your favorite cheeses. Keep it to a few of a best ones to give a personal feel while remaining credible.
Look during Mark Sisson’s “About” page on Mark’s Daily Apple. He highlights his past practice and credentials. Then he connects them to his proclivity for formulating a site.
How to benefaction your information:
Now that we know what to write about, here are some stylistic tips for how we should indeed hoop your text and page layout:
Make it about your readers
I already mentioned it in a initial territory – yet try to write all your content so it connects with your readers. Don’t write like it’s a personal diary. Always remember that a idea of your “About” page is to spin new readers into repeat visitors. Even yet a page is “about” you, it always needs to pronounce to your readers initial and foremost.
Make it a singular design
Whenever possible, a good approach to make your about page mount out is to indeed give it a tradition design. With tradition websites, this means combined tradition code. Thankfully, with WordPress, we can simply do this regulating one of a many page builder plugins out there.
Style it in a approach that it stands out from your normal pages – this creates it noted and eye-catching.
Neil Patel even went as distant as formulating his “About” page in a video format – we can gamble that creates him mount out from a crowd.
Include your possess design (when necessary)
A good approach to adult a celebrity of your site is to indeed embody a personal photo. Personal photos make your website some-more infallible to readers and give them a genuine chairman to bond with.
Not each site needs to embody a personal photo, yet if your individuality is a large partial of your site, it’s a good thing to add.
A.B.P. Always be personable
Unless you’re in an impossibly critical industry, write in a tinge that’s conversational and approachable. You wish to be professional, yet also make it easy for readers to bond with you.
Final thoughts
The “About” page is one of a many critical pages on your site. Give it a courtesy it deserves by implementing some of a tips above.
Do we consider we missed a tip? Do we wish to share another good instance of an “About” page? Let me know in a comments!
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